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It's important to spend a few minutes thinking about how often you really need to update your content. If your site sells reports on housing trends, your visitors may expect new content about the housing market on a fairly regular basis. If you're selling nails and screws, your content probably won't need updating nearly as often. If your site isn't going to need content changes on a regular basis, think about writing the content yourself. Nobody knows your product as well as you do, so who better to write about it? Of course, you'll want the content to have a strong focus on the features and benefits of your product or service, so here are a few ideas for articles you could post on your site:
Ok, ok… I can already hear some of you saying "I'm an entrepreneur -- I'm not a writer!" My answer: Why don't you give it a try? You'll probably surprise yourself. Even if your writing isn't as clear and flowing as something crafted by a professional copywriter, your enthusiasm for your product will go a really long way. There are a couple of situations where I would recommend hiring the services of a professional writer. If you simply aren't comfortable writing your own content, then this is definitely the way to go. You will also probably want to look into the services of a professional if your site is going to require frequent content updates. Writing can be very time-consuming, and as a business owner, you'll need to decide on the most profitable way to spend your time. Here are a few of the better resources we've found for tracking down copywriters: NOTE: Top-notch copywriters can charge up to $250 per hour, so you won't want to hire one just to proofread your web site. A writer, editor, or proofreader can be hired for between $17 and $75 per hour. Make sure to check references and establish deadlines!
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